Last updated May 2026 · 11 statistics
LinkedIn statistics 2026: user base, engagement, content, ads
A 2026 reference of LinkedIn statistics from named sources: member counts, demographics, engagement benchmarks, content reach, ad performance, and B2B usage. Every stat has a citation URL.
This is a reference page for LinkedIn statistics in 2026. Every entry has a named source and a citation URL, so each fact can be verified or pulled into another piece of writing. We rebuild the list quarterly so old numbers get replaced rather than accumulated.
Stats are organized by category. Click any stat ID to deep-link to it.
User Base & Demographics
1.3B+
LinkedIn has over 1.3 billion members across more than 200 countries and regions.
Lifetime registered accounts, not monthly active users, per LinkedIn figures compiled by Sprout Social.
Source: Sprout Social · March 2026 · #user-base-demographics-1
47.3%
Users aged 25-34 make up 47.3% of LinkedIn's global advertising audience.
Age data draws on LinkedIn advertising audience figures for January 2025, representing registered members reachable by ads.
Source: DataReportal · March 2025 · #user-base-demographics-2
28.7%
Users aged 18-24 account for 28.7% of LinkedIn's global advertising audience.
The 18-24 cohort is the second-largest age segment, split 16.2% male and 12.5% female in January 2025 data.
Source: DataReportal · March 2025 · #user-base-demographics-3
250M US
The United States leads LinkedIn membership with 250 million users; India follows with 150 million, and Brazil ranks third at 81 million.
Country figures come from LinkedIn's advertising audience estimates published in January 2025.
Source: DataReportal · March 2025 · #user-base-demographics-4
56.8% male
Women account for 43.2% of LinkedIn users and men account for 56.8%.
Gender split based on self-reported profile data aggregated from LinkedIn's advertising audience figures.
Source: Sprout Social · March 2026 · #user-base-demographics-5
Engagement & Time on Platform
1.4B visits
LinkedIn recorded 1.4 billion monthly website visits in February 2026.
Web traffic covers desktop and mobile browser sessions and does not include native in-app activity.
Source: Sprout Social · March 2026 · #engagement-time-on-platform-1
Content Reach by Format
36% YoY
LinkedIn video watch time grew 36% year over year in 2025.
Growth covers all native video formats on the platform, including short-form clips and longer professional uploads.
Source: Sprout Social · March 2026 · #content-reach-by-format-1
+20% UGV
User-uploaded video on LinkedIn rose 20% in Q4 2025, while paid video ads grew 30% in the same period.
Both organic and paid video trends point to a platform-wide shift toward video as the preferred content type.
Source: Sprout Social · March 2026 · #content-reach-by-format-2
Advertising Performance
33% lift
LinkedIn ads produce a 33% lift in purchase intent among audiences exposed to campaigns.
Purchase-intent lift figure originates from LinkedIn's own advertising effectiveness research, cited by Sprout Social.
Source: Sprout Social · March 2026 · #advertising-performance-1
B2B & Lead Generation
89%
89% of B2B marketers use LinkedIn for lead generation.
Adoption rate from a survey of B2B marketing professionals cited in Sprout Social's March 2026 LinkedIn data roundup.
Source: Sprout Social · March 2026 · #b2b-lead-generation-1
40%
40% of B2B marketers rate LinkedIn as the most effective platform for generating high-quality leads.
Survey measures self-reported lead quality, not volume or cost, across all major social media channels.
Source: Sprout Social · March 2026 · #b2b-lead-generation-2